HelpThisBook
Your First Three Clients
How to find them without being spammy, scammy, or salesy
Brian Hall
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Contents
Intro
Part 1 – People
1. People who hire freelancers
2. Address book audit
3. Peers and potential partners
4. Family, friends, and fans
5. Agency partners
6. Connectors
7. Building rapport with strangers
8. Something to invite people to
Part 2 – Comms
9. Short, thoughtful messages
10. Letting people know that you're freelancing
11. Learning conversations
12. Keeping in touch, forever
13. One message at a time
14. Asking for help
15. Asking for intros
16. Promising to follow up, and following up
17. Going public
Part 3 – Businesses
18. Actual business problems
19. Reasons to hire a freelancer
20. Reasons not to hire a freelancer
21. Up a level
22. Timing
23. Research questions
24. Market research
Part 4 – Sales
25. Simple sales process
26. Positive response, without commitment
27. Delaying the quote
28. Delaying the proposal
29. A price range, not a price
30. A fraction of the value
31. Free labor
Part 5 – Feelings and qualities
32. Discomfort
33. Gut check
34. Patience
35. Flexibility
36. Specificity
37. Pivoting
Templates